Para 2015 já são muitos os prognósticos sobre o caminho do marketing. De todas destaco esta. A mais simples mas na verdade a mais difícil.
“There will be a growing focus on Internal Communications.Companies will be focused on internal communications as a marketing asset. They will look at it as a key challenge and opportunity to create brand ambassadors and make sure that employees and vendors understand and live “the brand,” as well as the vision and strategy of the company.” Avi Dan, Forbes, 2014